The Cost of Branding for Small Businesses in India, 2020-2021 has increased 10X times since 2015
What is the cost of branding for small businesses? Do you need some professional assistance determining your business objectives, mission, brand identity, and brand image? Or maybe naming your new company or developing the tagline to fit your business?
These activities fall under the visual identity group, which is something an experienced branding agency such as can assist you with. In simple terms the visual identity is all the visual aspects of your company that create a consistent theme for consumers and customers. Visual identity designers come in all shapes and sizes; even if you have a small company now, this is where you need to pay attention. The graphic designer will work with your creative team to create the logos, brand images, color schemes, logos, brochures, website, etc. These designers will not only be able to draft the visual elements of your business but also help in its overall development.
Just because you’re working with a branding agency, doesn’t mean that you don’t get your own individual experts to rebrand your product or service. Your marketing and sales people need to be experts too, especially when they’ve been doing the job for quite some time. This is what makes hiring an agency worth their money – their team of expert sales and marketing professionals will know exactly how much branding your product will cost, both in terms of time and money. However, there are many other costs involved when you rebrand, which we’ll discuss in the following sections.
Once you’ve established your brand image and made your business well known in the global market, it’s time to plan your strategy. A good agency will definitely help with this as much as possible. You need to decide whether you want to develop a new brand image or just leverage off of what you already have. This will depend a lot on the country or regions that you’re operating in, as each of them have their own unique culture, traditions and social norms.
If you have decided to develop a brand identity or at least leverage off of what you currently have, it’s then time to negotiate a reasonable pricing strategy. For example, if you have a specific product, you might want to get your designer to create a logo design that reflects your essence. Or, you may be a service oriented business whose main goal is to provide a better service to customers. Whatever the case, you need to get your designer to think in terms of your business objective and then price your services accordingly.
One final thing to discuss is your business strategy. How far are you planning to take your brand identity or business strategy? Often times, a branding agency will help their clients to come up with a business strategy that’s both effective and efficient. This includes coming up with marketing strategies and business development strategies. You’ll find that they have a great deal of knowledge and expertise in this area and should be able to provide you with plenty of information.
In fact, some of these agencies actually have a whole department dedicated to helping businesses develop their strategies and marketing campaigns. This can be extremely helpful, especially if you are running a small or medium sized company. Unfortunately, there is no one size fits all solution when it comes to creating a global brand identity and strategy. So, if you’re in the process of creating your strategy, it would be wise to consult with a good branding agency. They have all the knowledge necessary to create a brand strategy that works for your business.
If you’ve decided to use a branding agency to help leverage off of what you have, it’s best to go through them with a fine tooth comb. Remember, they have their work cut out for them. That’s exactly what they were hired to do. However, if you feel as though your strategy isn’t moving along quickly enough and is unbalanced, don’t hesitate to contact a professional to help your brand name. You’ll be happy you did.
