A branding agency can be various things to many individuals. They may be your graphic design team, your marketing strategist, or your overall strategists. However in general the purpose of a branding firm is to develop, execute, and evaluate your brand strategy. It’s important that you keep this clear from the very beginning so that when you do need help, you have a firm grip on what it is you are trying to do. Here are the primary functions that a branding firm may perform:
Branding Communications Strategy
What does a branding firm to do each day and every day to advance your brand? Well, on a daily basis they analyze your brand, your current positioning in the marketplace, and your competitor’s positions and craft an analysis to guide your strategic marketing initiatives. These might include but are not limited to: marketing plans, competitor analysis, and competitor positioning. It’s also their job to implement your marketing plans and other strategies based on the findings of this research
Corporate Communications Strategy
Often what does a branding agency do on a day to day basis is to conduct meetings, give speeches, or write business articles. This ties into what we discussed above regarding the branding firm strategizing your position in the marketplace. They look at your competitors and determine what works and what doesn’t, what is popular, what gets media coverage, and what kind of buzz you need to get going. From there they develop a communications strategy and write business articles to support it. Some examples of communications strategies might include: writing press releases, telemarketers for your product/service, distributing brochures, business cards, or flyers.
Public Relations Strategy
One of the most important tasks of a branding firm is PR work. They take a look at who you are competing against and find ways to overshadow them while still positioning you as a leader in the marketplace. Examples might include: hosting a town hall event, having press conferences, sending out a newsletter, participating in forums, being featured in a local newspaper article, being interviewed on radio or television, or even writing a couple of books on your niche. In short, they work very hard to increase awareness of your brand and your offerings.
Creative Branding – Branding agencies often provide strategic communications plans for clients. The goal of this plan is twofold. First, the branding team makes sure that the message being conveyed to the consumer is clear. Second, they make sure that the branding message is consistent with what the client is currently representing. The branding team will work with you to identify what components of your company’s operations need to be examined in greater detail, and what areas need to be covered first in your overall strategic communications plan.
Business Development Branding firms also work closely with their clients to implement business development activities. This may include fundraising, public relations campaigns, event planning, PR events, or a whole host of other strategies. A strong branding team will make sure that these activities align with the mission and vision of your business. They will help build your brand by focusing on building the reputation, expertise, and customer relationships necessary to turn your business into a success. In the end, the purpose of the branding firm is to grow your business through creative and strategic communications efforts.
Branding Firm Thibstas Media A good branding company understands that differentiation can only be achieved through effective communication. The business development team works in tandem with the design and development teams at the brand firm. The goal is to build and maintain an image that sets your firm apart from your competitors while simultaneously communicating with consumers and providing a seamless customer experience. The development team focuses on implementing strategies that focus on building a recognizable brand that is flexible, intuitive, and memorable. They also help develop marketing tools and tactics that complement the messaging being used by your brand.
What Else Does a Branding Agency Does?
The marketing and PR teams at agencies around the country have one mission during the course of their operations. That mission is to promote your company, its products, and its services. Branding agencies understand that this can only happen if the right message is conveyed to consumers, which requires the development of a powerful marketing message. Agencies also work with media outlets, newspapers, magazines, billboard companies, and websites to build the company’s presence.
