If you are an entrepreneur or a small business owner, then you will surely have heard about the many cautions and warnings in the branding industry. The truth is that entrepreneurs and businesses need to understand all these things because there are certain things they should never do. These things may seem trivial to some […]
How to get hired in the branding industry can be a difficult question for many people. Often times, the person looking for work has no idea where to look. How to find a job in a marketing agency can be done if you know the steps that are required to make this happen. First step […]
These are 6 Reasons Why You Shouldn’t Invest in Branding. These reasons include Brand licensing costs, Deterioration of customer loyalty, The time required to recover from brand-related harm, Limited profit and revenue. The limited scope of competing with the already established brands. Making a lot of mistakes costs money. All 6 reasons are valid for […]
How to find a branding agency is the question that most small businesses ask every day. When a new business idea comes along and needs a unique marketing approach, there is no way to know which approach will be the most effective without testing and trying different approaches until something works. A branding agency can […]
The cost of doing business in India depends on the strategy adopted by the company. For a new entrant in the eCommerce market, it becomes essential to know the cost of branding. As compared to international brands whose reputation can be built on positive word of mouth, eCommerce requires the building of a strong presence […]
A branding agency can be various things to many individuals. They may be your graphic design team, your marketing strategist, or your overall strategists. However in general the purpose of a branding firm is to develop, execute, and evaluate your brand strategy. It’s important that you keep this clear from the very beginning so that […]
In my opinion, there is no single factor that is the biggest problem with branding. From a marketing standpoint, it can be broken down into 4 big categories: Brand Equity, Reputation, Customer Knowledge and Affinity. Each of these are important and requires a different approach to building a successful branding strategy. In this article, I’m […]
Creative branding is not just about Logo design. You cannot satisfy yourself completely with Logo design. That is why many individuals usually recommend signing up with the creative branding agency in America to fill the needs and demands of their companies. Role of such agencies: There are two major roles that such agencies play in […]
A branding agency is perhaps one of the most important for a successful organization to flourish. It is what creates you, a unique brand identity, and it is what makes you achieve a certain competitive edge. Your brand needs to act as a direct representation of everything that you are, and what you are capable […]
The Cost of Branding for Small Businesses in India, 2020-2021 has increased 10X times since 2015 What is the cost of branding for small businesses? Do you need some professional assistance determining your business objectives, mission, brand identity, and brand image? Or maybe naming your new company or developing the tagline to fit your business? […]