Are you a business owner? If you are, you may already be aware of the importance of generating quality leads. If you aren’t constantly generating new leads, eventually your business won’t be able to sustain itself. In order to contact new leads, follow the advice outlined below.
1. Lead Values Are Key.
Depending on the campaign you’re running, not all leads will be appropriate for them. Focus on your target audience; don’t bother with leads that aren’t suitable. Choosing the right leads will guarantee more success.
2. Analyze the Numbers Surrounding Your Lead Generation.
Are you finding it takes lots of hours to discover potential leads? Are these leads qualified or rather weak? Measure the time you have in versus the conversion rate. This will help you decipher which tactics give you the best return on your investment.
3. Know Your Target Market.
When you understand the specific group that most needs the products or services you offer, you will be able to reach them more efficiently. For example, if you are trying to reach elderly customers, you have a better chance of generating leads if you avoid a skateboard shop.
4. Throw a Neighborhood Party
Consider throwing a neighbourhood party to let your neighbours know what you’re up to. For example, if you are looking for leads as a dentist, you can have a barbecue and hand out toothbrushes with your number on them. If you’re an internet marketer, sponsor a street fair and let the businesses there know you can do the same for them.
5. Don’t Forget Your Website!
Many people create a site and then just leave it, believing that “if you build it, they will come.” They won’t unless you actually put some effort into it. Create a blog and update it frequently, or add new content as often as possible to the site itself.
6. Start Using Linkedin
Many people forget about LinkedIn when it comes to networking and lead generation. They focus more on other social media sites. But, if you knew that conversion rates were much better within LinkedIn networks that have been formulated, you wouldn’t be waiting to use this service. Utilize LinkedIn to help you get new leads!
7. Find People On Twitter
When using Twitter, most people think about growing followers and using hashtags. Sure, but also consider searching for keywords related to your products so that you can find people talking about buying things related to your products. Finding posts of interest can help you generate new leads within your niche.
8. Know Your Goals For Lead Generation
Make sure you understand what you hope to gain from your lead generation efforts. If you have goals in your business, you should have similar goals when it comes to building it. Know how you plan to gather leads, how many you need for each push and how to best use them.
A good plan ensures you can market well on any budget. As you get a campaign started, you need to be monitoring it in order to see what is working for you and what is not. If you don’t have lots of money to spend, you will have to watch to see what is benefiting you, and focus your cash there.
9. See Timing With Content Marketing For Potential Clients
Remember to consider your timing and not just your content. Great content will only be effective if it arrives to a lead at a time when they need it and will consider it carefully. When is the best time to market to your potential leads? Think about who you are marketing to in order to decide this.
10. Use Incentives & Referrals
Incentives are a killer way to bring in new leads. Whether it is a coupon, bonus gift or entry into a giveaway, offering something extra to those who buy from you can really drive your customer acquisition. Be sure to only use this technique for those who wouldn’t become a lead otherwise or else you’ll be losing money.
Consider an incentive program for referrals. Referrals can bring in a lot of business when people are properly motivated. Incentives could include free or heavily discounted products or an actual percentage of sales generated. Whatever the incentive, it must be something of value to the people bringing you the referrals.
11. Direct Mailing As A Killer Tactic
Keep in mind that direct mail isn’t dead. Direct mail may not be dead. Many marketers have turned to email, so now is the chance to make any direct mail stand out. Figure out if this method is right for you through testing and segmentation. This can help you figure out the right people to send it to without wasting your money on those that aren’t interested.
12. Keep An Eye On Customer Journey
Be sure that all of your campaigns drive people to very specific landing pages. For example, if you are a real estate agent marketing to newlyweds, make the landing page you link them to specific to their needs as a new couple. Don’t just link people to the front page of your site!
13. Leads are leads are leads.
Understand that just because you may not have a fully qualified lead, it doesn’t mean it’s a dead lead. Use every lead you can until you know that lead has fallen below your needs. Once a lead shows no prospect, then you can toss it and move on.
14. Local Publications
What local publications could you write in? For example, if you are a plumber you could write a piece for your neighborhood newspaper on how to unclog a toilet the right way. If there are any homeowner-specific publications, you may find that they generate even more leads than a general paper.
15. Engage your customers.
It is not enough to get them to your site. Once you’ve captured a faint bit of interest, you must nurture it. Responding to questions and concerns in a timely and friendly manner will help you do this. If you don’t do this, your leads may disappear as quickly as they came.
Lead generation will be something that is very important to focus on within your business. A business that is not growing is dying, and that is the last thing that you want to have happened. You can avoid that fate if you use the advice provided in this article.
